Role Editorial Designer Agency Wefluens
Credits
Susie Su, Project Management
Client Info
Bonfire is a rising B2B brand that manufactures exquisite, high-quality barbecue grills that started in the early 90s. In 2021, the client from Ontario, CA, wanted a new catalog for outdoor kitchen equipment to stand out on the grill market.
Project Process
I created this clean and user-friendly catalog for Bonfire's passionate sellers, retailers, and end customers. After interviewing the client, I aimed to evoke people's outdoor barbecue memories through various flickering fire forms. Then I conceived the catalog's wavy visual flow based on Bonfire's logo. At the same time, I coordinated a thoughtful content structure that showcased necessary information with a more digestible presentation.
