Role Editorial Designer Type Freelance project
Credits
Katie Din, Project Management
Client Info
An industry-leading manufacturer of innovative flooring products focusing on design, performance, and durability for home and commercial applications.
Project Process
I created this high-end informative catalog for Armstrong Flooring's pioneer architects, vendors, and end customers. After interviewing several target audiences about pain points in the current rubber flooring catalog, I organized and curated color palettes with different vibes for a customized experience. At the same time, my research of different forms of reports and publications supports a visual coherent of photos, data, and texts.
