Role Storyboard Designer Agency Flywheel Digital
Credits
Creative Manager
Design Lead: Fanyi Cheng
Account Lead
Brand Partner: Cetaphil
Design Lead: Fanyi Cheng
Account Lead
Brand Partner: Cetaphil
Client Info
Cetaphil is a dermatologist-backed skincare brand dedicated to strengthening sensitive skin through clinically tested formulations.
Project Summary
In 2025, Cetaphil commissioned two video assets for Ulta — one SKU-specific and feature-focused, and one educational overview of four sunscreen products.
As part of a larger creative team, I drafted the V1 storyboard for both videos, outlining message sequencing, timing, transition, and effect notes for each frame. I also curated the visual direction by sourcing and refining stock footage from Shutterstock to align with Cetaphil's existing on-page brand aesthetic.
V1 was carried through to final production with minimal revisions — differing by only one to two frames — before being handed off to the design lead and a freelance video producer for completion.
As part of a larger creative team, I drafted the V1 storyboard for both videos, outlining message sequencing, timing, transition, and effect notes for each frame. I also curated the visual direction by sourcing and refining stock footage from Shutterstock to align with Cetaphil's existing on-page brand aesthetic.
V1 was carried through to final production with minimal revisions — differing by only one to two frames — before being handed off to the design lead and a freelance video producer for completion.
Both videos launched on Ulta in 2025. View live: Serum. Sunscreen.