Multi-Brand Execution

In 2024, as part of a retail campaign, three established skincare brands commissioned "Back to School" brand stories on Amazon. Working within each brand's defined visual identity, I created cohesive storytelling pieces by integrating licensed model photography, hero packaging, and copywriting. I also ensured alignment between the seasonal content and each brand's evergreen presence.

While adhering to each brand's guidelines, I made intentional design choices, including typography and portrait layouts. I also incorporated highlight accents inspired by the product packaging to enhance visual consistency and shelf presence. The final assets were delivered across Amazon in collaboration with the design lead.